RE:PURE

The Foundry, an urban arts and culture institution, required a dynamic yet grounded identity to appeal to diverse audiences. The challenge was fusing a sense of history with contemporary relevance.

We designed a bold, flexible identity system centered around a powerful typographic mark and a rich, cultural color palette. Our work extended to creating a comprehensive digital platform for exhibition listings and archival content.

The final identity honors the institution's commitment to craft and cultural dialogue, providing a unified visual voice that is both accessible and deeply resonant within the art community.

Credits

Elias Ford, Art Director
Julia Foster, Visual Designer
Sebastian Reed, Development Partner
Nora Hayes, Content Strategist