COELLER

Orbit Supply, a growing platform for modular home and lifestyle goods, needed a brand that could stretch with an ever-changing catalog.

The challenge was to build a system that stayed legible as new categories and collaborations emerged.
We developed a flexible identity anchored in a pared-back wordmark, orbital graphic structures, and a calm, utilitarian palette. The system extended into product taxonomy, packaging overlays, and an interface language that makes comparison and configuration intuitive.

The resulting brand gives Orbit Supply a durable framework for growth, allowing new products to plug into a recognizable visual and verbal universe without losing coherence.

Credits

Mara Lewis, Creative Director
Jonas Meyer, Brand Designer
Priya Nair, UX Designer
Oliver Grant, Developer