ENTLER
사슴뿔을 모티브로한 조형집기(2024)_미콘주식회사
VeloForge, a direct-to-consumer bicycle brand, needed an identity that balanced performance engineering with approachable adventure.
The challenge was to appeal to both serious cyclists and casual explorers without feeling overly technical or generic.
We crafted a dynamic visual system centered on streamlined typography, motion-inspired graphics, and a high-contrast palette that evokes speed and terrain. The brand extended into product configurators, dealer kits, and campaign assets that celebrate real-world riding.
The final identity gives VeloForge a bold yet inviting presence, positioning their bikes as reliable partners for any distance or destination.
Credits
Alex Rivera, Creative Director
Tara Kim, Brand Designer
Finn Larson, Motion Designer
Rico Valdez, Copywriter
