Strategic design + identity
Los Angeles, US
Strategic design + identity

DARLY MARLY

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Northline Studio, a strategic design consultancy, needed a brand that could hold both analytical thinking and expressive work. The aim was to create a visual language that communicated clarity, direction, and long-term partnership.

We designed a robust identity framework built on a flexible grid, directional graphic motifs, and a confident typographic system. Alongside this, we developed a digital platform for case studies, insights, and tools that support their client engagements.


The resulting brand positions Northline as a steady guide in complex environments, giving them a visual narrative that feels precise, approachable, and distinctly their own.


Credits

Daniel Cross, Strategy Lead
Iris Leone, Design Lead
Felix Hart, UX Partner
Mina Rao, Copywriter

Role

Role

Branding

Branding

Client

Client

Northline

Northline

Year

Year

2026

2026

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